Taco Cabana’s World Taco Eating Championship
Location: 1253 Austin Highway, San Antonio, TX 78209
Date: 9-20-2025
Beans. Cheese. Glory. Welcome to the Taco Cabana World Taco Eating Championship!
What happens when you combine legendary tacos and world-class eaters for ten high-stakes minutes? You get the debut of The Taco Cabana World Taco Eating Championship—a flavor-filled frenzy that’s about to shake San Antonio to its salsa-loving core.
The Food
This isn’t your average taco. This is the iconic Taco Cabana Bean and Cheese Taco—warm, pillowy flour tortillas loaded with rich refried beans and melty Monteray jack-cheddar cheese blend, served hot and fast for ten nonstop minutes of bite-for-bite battle. These tacos aren’t just delicious—they’ve long been a Texas staple, and now they will take their rightful place as the star of the show.
The Inaugural Showdown
History is about to be written, this is the very first Taco Cabana World Taco Eating Championship, and it’s bringing the thunder to Austin Highway on Saturday, September 20th at 12PM. The spotlight’s never been brighter, the tacos never tastier, and the stakes never higher. With a $10,000 prize purse on the line, there’s no room for hesitation—only hunger.
A Perfect Pairing
Major League Eating has partnered with us, Taco Cabana, a Texas institution known for bold flavors, vibrant energy, and community spirit. This isn’t just a sponsorship—it’s a fusion of competitive fire and culinary passion, served up fresh in the heart of San Antonio.
🔥 Competitors (registration already closed) will battle it out for:
$10,000 Total Prize Purse 1st – $5,000 2nd – $2,500 3rd – $1,250 4th – $600 5th – $400 6th – $250
Highlights
The official eating contest will take place at 12:00 PM (noon) CDT on Saturday, September 20th 2025, at Taco Cabana: 1253 Austin Highway, San Antonio, TX 78209.
- Event starts at 10:00 AM CDT
- The pre-selected, volunteer judges check-in around 11:00 AM CDT
- Live entertainment, discounted items, and more ’til 2:00 PM CDT
See you there!
Parking Information
- Taco Cabana – 1253 Austin Highway, San Antonio, TX 78209
- Alamo Hills Plaza – 1242 Austin Hwy, San Antonio, TX 78209
About Taco Cabana
Founded in 1978, Taco Cabana, offers Mexican-inspired food including breakfast, lunch and dinner tacos, dozen taco boxes, fajitas, quesadillas, burritos, freshly made flour tortillas and a selection of made-from-scratch salsas and sauces. Restaurants feature open-display cooking, a selection of bottled beer and signature tequila margaritas, patio dining, drive-thru windows, curbside pickup and delivery.